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Conducttr vs Immersive Labs

Field note

Immersive Labs scores higher overall on our weights, 7.5 of 10 to 6.1. Conducttr leads on pricing (10 to 1); Immersive Labs leads on realism (8 to 7), evidence (8 to 6), effort to run (7 to 5), hands-on depth (9 to 1) and breadth and free access (9 to 5). They tie on cross-team.

Editorial assessment · Assessed from vendor sites, product pages and published pricing, September 2026

Editorial verdict

Conducttr for a published price to budget against before a sales call; Immersive Labs for hands-on labs or range work for analysts and responders.

11-1How do they score?

Readiness score by criterion (editorial assessment, 0–10)
CriterionConducttrImmersive Labs
Realism (22%)
7
8Higher
Cross-team (20%)
8Tie
8Tie
Evidence (16%)
6
8Higher
Effort to run (14%)
5
7Higher
Hands-on depth (12%)
1
9Higher
Breadth and free access (8%)
5
9Higher
Pricing (8%)
10Higher
1
Weighted total
6.1
7.5

11-2How do pricing and formats compare?

Pricing and formats
QuestionConducttrImmersive Labs
What it sellsBuild-and-run crisis exercise platform that simulates news, social media and messaging around the players; the only vendor here with a full public price list.The broadest platform here: hands-on labs, a live-fire range on your own tools, cyber drills and crisis simulations under one product, Immersive One.
FormatsTabletop and crisis simulationTabletop and crisis simulation, Live-fire range, Hands-on labs
AudiencesExecutives and board, Incident response teamExecutives and board, Incident response team, SOC analysts, Whole company
How it is deliveredVirtual, in-person or hybrid; one team to 1,000+ simultaneous teamsBrowser-based platform (Immersive One)
Free accessNot publishedNot published
Published price£11,950 to £25,725 per year (four team licences, up to 40 participants per session)Not published
Pricing notesFour team licences published. The Assessment Toolkit (behavioural assessment) is extra, from £4,536 a year. Larger exercises and Conducttr Local are priced on request.Not published, contact sales.

Choose Conducttr if

  • You need a published price to budget against before a sales call: Conducttr scores 10 to 1 here.Four licences published, £11,950 to £25,725 a year, each for up to 40 participants per session.
  • You need executives, legal, communications and responders in the same exercise: Conducttr scores 8 to 8 here.Runs from one team to 1,000+ simultaneous teams, in person, online or hybrid.

Choose Immersive Labs if

  • You need hands-on labs or range work for analysts and responders: Immersive Labs scores 9 to 1 here.Browser labs against live systems across AI, application, cloud, OT and offensive security; Dynamic Threat Range uses tools such as Sentinel, Elastic, Splunk and CrowdStrike.
  • You need evidence you can hand to a board, auditor or insurer: Immersive Labs scores 8 to 6 here.Decision-level measurement, a Resilience Score, benchmarks across teams and cohorts, and evidence against frameworks such as NIS2 and DORA.

11-3Frequently asked questions

Which is better, Conducttr or Immersive Labs?

On our weights, Immersive Labs scores higher (7.5 to 6.1 of 10). Conducttr leads on 1 of seven criteria and Immersive Labs on 5; they tie on 1. The better choice depends on your gap: see the criterion table above.

Which is cheaper, Conducttr or Immersive Labs?

Conducttr: £11,950 to £25,725 per year (four team licences, up to 40 participants per session). Immersive Labs: Not published. Prices in different currencies or units are not directly comparable.

Can you use Conducttr and Immersive Labs together?

They overlap on tabletop and crisis simulation, so most teams choose one of them for that format. Immersive Labs also sells live-fire range and hands-on labs, which Conducttr does not.

Sources: conducttr.com, conducttr.com/pricing, immersivelabs.com, immersivelabs.com/products/crisis-sim, immersivelabs.com/solutions/digital-tabletop-exercises, immersivelabs.com/solutions/cybersecurity-technical-exercises, immersivelabs.com/solutions/labs · Reviewed Sep 2026